top of page

During my time studying the Masters in Fashion Merchandising and Buying at Polimoda, I have learned a great deal about the intricacies of the fashion industry and have gained valuable insights into customer preferences and the evolving trends of the industry. Under the guidance of Bruce Pask, Senior Editorial Director of Neiman Marcus, I have had the opportunity to work on various projects that have enhanced my understanding of fashion merchandising and buying. One of the key aspects of the program is its unique approach to keeping up with the ever-changing fashion dynamics. Instead of solely relying on traditional fashion weeks, the program encourages students to anticipate and respond to these changes proactively. This broader understanding of global fashion shifts has allowed us to explore new markets and cater to individual preferences. Additionally, the program has also emphasized the significance of recognizing the emergence of gender fluidity in fashion and understanding the importance of data-driven insights and cultural awareness. Throughout my studies, I have delved into advanced production and buying techniques. This has provided me with the skills to merge lifestyle trends seamlessly with fashion, ensuring that I am equipped to meet the demands of the industry. Another essential aspect of the program has been the focus on maintaining the delicate balance between staying on-trend and preserving a brand's authentic identity. We have been trained to draw valuable consumer insights from a combination of data analytics and cultural understanding, enabling us to make informed decisions. Overall, my experience at Polimoda and the projects I have worked on have equipped me with the necessary skills and knowledge to succeed in the dynamic and ever-changing field of fashion merchandising and buying.

bottom of page